Having a strong presence on social media isn’t just a nice-to-have, it’s a necessity. Nearly every customer, client, and decision-maker spends time scrolling through platforms like Instagram, Facebook, TikTok, LinkedIn, and X (formerly Twitter). So, what happens when your business shows up in their feed, offering a product or service they didn’t know they needed? That moment of discovery could turn into your next big sale.
If your business isn’t using social media, you’re missing out on more than just likes and comments. You’re missing valuable opportunities to build brand recognition, grow a community, and ultimately drive more sales. The best part? It’s free to get started. But like anything in business, a strategic approach is key to seeing results.
So how do you grow your business’s social media following in a way that supports long-term success? Here are some practical tips to help you get started:
1. Choose the Right Platforms
Not all platforms may be the right one, especially when it comes to your target audience.
Instagram and Facebook are excellent for visual products, retail, and local businesses.
LinkedIn is ideal for B2B companies, professional services, and networking.
TikTok is perfect for businesses willing to be creative and tap into trending, short-form video content.
Pinterest is powerful for product-based businesses in fashion, home decor, and DIY industries.
Start by identifying where your audience spends the most time, and focus your efforts there.
2. Post Valuable Content Consistently
You don’t need to post daily, but consistency is key. A regular posting schedule keeps your brand top-of-mind and helps with platform algorithms. Aim to post at least 3–5 times a week.
Content should be a mix of:
Educational (e.g., “How-to” posts, tips, industry insights)
Entertaining (memes, behind-the-scenes videos, fun trends)
Promotional (special offers, new products, success stories)
Engagement-driven (polls, questions, giveaways)
Remember, every post should serve a purpose, whether that’s informing, entertaining, or encouraging action.
3. Engage With Your Audience
Social media is a two-way street. Don’t just post and walk away, respond to comments, thank followers for sharing your content, and take time to interact with other accounts in your industry. This builds trust, community, and visibility.
4. Use Hashtags and Geo-Tags Strategically
Hashtags help people find your content, while geo-tags can attract local audiences. Don’t go overboard; 5–10 relevant hashtags per post is usually enough. Use a mix of trending, niche, and branded hashtags to expand your reach.
5. Track What’s Working, and What’s Not
Most platforms offer analytics tools that can show you which posts get the most engagement. Use this data to refine your content strategy. Don’t waste time on content that doesn’t resonate, double down on what does.
The Power of Outsourcing Social Media Management
Now, all of this might sound great, but let’s be honest, who has the time to manage social media while running a full-scale business?
That’s where outsourcing comes in. In fact, a 2023 report from Clutch revealed that nearly 40% of small to mid-sized businesses now outsource their social media management. Why? Because it allows them to stay competitive, maintain consistency, and tap into the expertise of professionals who live and breathe social trends.
Many businesses that outsource their social media see up to a 23% increase in online engagement and a 30% growth in followers within the first 6 months. That’s not just growth, it’s momentum that translates into leads, conversions, and sales.
Is Social Media Management Worth the Investment?
Some business owners hesitate at the idea of spending money on something they assume they could do themselves. But the reality is this: time is money. And trying to manage social media on your own, without a clear strategy or the right tools, often leads to inconsistent posting, missed opportunities, and little to no ROI.
On the other hand, investing in professional social media management often delivers a strong return. With a dedicated team crafting content, engaging your audience, and tracking performance, you can focus on running your business while watching your online presence thrive.
Ready to Grow? SkyFish Can Help
If you’re still on the fence, let’s talk. At SkyFish, we specialize in helping businesses grow through tailored social media management strategies. Whether you’re starting from scratch or looking to scale your current efforts, our team is here to help you achieve your goals.
Let us show you how our clients are increasing visibility, gaining new customers, and building loyal communities online, with less stress and better results. Contact us today and discover what your business has been missing.
